The world of marketing is rapidly evolving, and artificial intelligence (AI) is at the forefront of this transformation. On July 29th, the Western Australian Marketing Association (WAMA) will host a breakfast panel titled 'Marketing in the Age of AI', delving into the practical applications and implications of AI in marketing. This event promises to be a thought-provoking discussion, as it moves beyond the question of whether AI should be used and focuses on how to use it effectively.
The panel will be moderated by Jason Balchand, a seasoned professional with over a decade of experience in applying AI and machine learning. Balchand will be joined by a diverse group of experts, each bringing a unique perspective to the conversation. Smiljka Dimitrijevic, Head of Brand & Marketing at St John WA, will offer insights from the healthcare industry, where innovation and trust are critical. Dr Shahid Hussain, a Lecturer in Business and Marketing at Edith Cowan University, will contribute research-backed perspectives on AI in marketing and consumer confidence. Vici Richardson, Head of Brand & Growth at HBF, will discuss the role of emerging technologies in brand growth and customer experience.
The discussion will cover a wide range of topics, including the impact of AI on creativity, customer experience, consumer trust, ethical governance, and organisational capability. It will also explore the skills marketers will need as AI becomes more integrated into their daily work. By examining these aspects, the panel aims to provide a comprehensive understanding of where AI is creating real value for marketers and where challenges still exist.
One of the key strengths of this event is its ability to bridge the gap between theory and practice. Balchand's practical experience in applying AI will provide a real-world context to the discussion, making it relevant and actionable for marketers. The diverse panel members will offer a range of perspectives, ensuring that the conversation is well-rounded and thought-provoking.
In my opinion, this event is a must-attend for any marketer interested in staying ahead of the curve. It will provide valuable insights into the practical applications of AI in marketing and the skills needed to thrive in this rapidly changing landscape. By attending, marketers can gain a deeper understanding of how AI can be used effectively, while also balancing efficiency with customer expectations.
What makes this event particularly fascinating is the focus on the human element. While AI is a powerful tool, it is the marketers who will ultimately determine its success. The panel will explore how AI can enhance creativity, customer experience, and consumer trust, while also addressing the ethical considerations and organisational capabilities required to implement AI effectively. This human-centric approach is essential in ensuring that AI is used responsibly and ethically.
In conclusion, the WAMA breakfast panel 'Marketing in the Age of AI' is a valuable opportunity for marketers to gain insights into the practical applications of AI and the skills needed to succeed in this evolving field. By attending this event, marketers can stay ahead of the curve, ensuring that they are using AI effectively while also balancing efficiency with customer expectations. I highly recommend it for anyone interested in the future of marketing and the role of AI in shaping it.
