Stepping into Subatomic Toys on Commercial Street in Salem is like entering a time machine, transporting you back to the vibrant and imaginative world of childhood. This unique toy shop, nestled in a location that has witnessed various transformations over the years, is a treasure trove of vintage and collectible toys spanning from the 1930s to the early 2000s. The carefully curated collection, spanning decades of playtime, is a testament to the enduring appeal of these timeless toys. From the iconic G.I. Joe action figures and Transformers to the beloved Simpsons characters and Star Wars sets, the store offers a nostalgic journey through time. The attention to detail is remarkable, with a large Yoda and Millennium Falcon ship overseeing the register area, a Kentucky Fried Chicken-branded lamp nodding to the store's previous life as a fast-food restaurant, and a Kartoon Movie Korner video booth playing classic cartoons like Jonny Quest. The owners, Tom Engen and CJ Nelson, along with office manager Jennifer Crawford, have spent a year meticulously assembling this collection, emphasizing the 1970s, 1980s, and 1990s. Crawford aptly describes it as a 'museum of fun' and a hub of nostalgia, capturing the essence of playfulness and fond memories. The location's history as an antiques shop, dry cleaners, and KFC adds a layer of intrigue to the store's charm. The store's opening in December 2025 has already fostered a loyal customer base, attracting people who come to buy, sell, or share stories. The sight of a childhood toy on the shelves can evoke powerful memories, as Engen and Nelson, both longtime collectors and sellers, understand all too well. Their passion for nostalgia and action figures led them to create Subatomic Toys, a place where they can share their love for the past with others. The store's location on Commercial Street benefits from steady vehicle and foot traffic, making it an accessible haven for toy enthusiasts. Visitors can drop in at any time during open hours to sell their treasures or introduce their kids to toys from their own childhood. Interestingly, Subatomic Toys offers a unique service by allowing customers to create a wish list, ensuring they don't miss out on the items they desire. The store's appeal lies in its ability to cater to both curated collectors and accessible shoppers, with bright displays showcasing rare collectibles alongside more affordable items like Hot Wheels and $10 action figures. As Crawford points out, the rise of online shopping and the closure of traditional toy stores like Toys 'R' Us have made places like Subatomic Toys even more valuable. The store's atmosphere, filled with the joy of play and the warmth of nostalgia, provides a welcome respite from the digital world. In a time when physical toy stores are becoming increasingly rare, Subatomic Toys stands as a testament to the enduring power of play and the importance of preserving childhood memories. It is a place where the past and present coexist, offering a unique experience that transcends generations. As the store continues to thrive, it invites visitors to embark on a journey through time, igniting the spark of imagination and the joy of nostalgia in all who enter.
