From Rock Bottom to Redemption: How Exeter Chiefs Are Rebuilding Their Rugby Empire
The Exeter Chiefs, once a dominant force in English rugby, found themselves in a slump. After a disappointing 2024-25 season, the team was in desperate need of a revival. But what does it take to resurrect a fallen giant? Enter Rob Baxter, the mastermind behind Exeter's past successes, who implemented a brutal yet effective strategy: a return to basics, fueled by grueling beach runs, unwavering commitment, and a healthy dose of tough love.
And this is the part most people miss: It wasn't just about physical conditioning. Baxter demanded a mental shift, a recommitment to the values that had made Exeter champions. New signings like Springbok Joseph Dweba were quickly indoctrinated into this culture, experiencing firsthand the infamous beach runs that pushed them to their limits. Dweba, as Baxter recalls with a smile, even jokingly pleaded for a boat back to South Africa during one particularly grueling session.
But here's where it gets controversial: Chairman Tony Rowe wasn't afraid to get his hands dirty either. After a humiliating defeat to Gloucester, he delivered a public dressing down to the squad, a moment broadcast on television. While some might see this as harsh, Baxter believes it was a necessary wake-up call, a line drawn in the sand that forced the players to confront their shortcomings.
Baxter's philosophy is simple: "You can try to finesse it in all kinds of scientific ways, but the reality is you’ve got to gain the desire to keep working when things are tough." This ethos is embodied by veterans like Henry Slade, who has endured 14 grueling pre-seasons with the Chiefs, and young stars like Greg Fisilau, dubbed "Mr. Consistent" by Baxter.
Is this approach outdated in the modern game? Some might argue that the focus on brute force and mental toughness is a relic of a bygone era. But Exeter's recent resurgence suggests otherwise. The team has rediscovered its identity, embracing a gritty, hard-working style that harkens back to their championship-winning days.
The results speak for themselves. From a team struggling to avoid relegation, Exeter has climbed back into contention, currently sitting third in the Gallagher Premiership. The question remains: can they sustain this momentum and reclaim their place at the top? Only time will tell. But one thing is certain: the Exeter Chiefs are back, and they're hungrier than ever.
What do you think? Is Baxter's old-school approach the key to success, or does modern rugby demand a more nuanced strategy? Let us know in the comments below!
